PDF Workbook (13 pages)FreePlanning Toolkit
The Business Website Planning Toolkit
Plan a website that attracts customers and turns visitors into enquiries — before you spend a dollar on design.
The Problem
Most business websites underperform because they are built without a clear goal, a defined audience, or a content plan. Owners jump straight to design, then stall, overspend, or launch a site that looks fine but generates no enquiries.
The Solution
A practical, step-by-step workbook that walks you through every decision that matters — your goal, your customer, your message, your pages, your content, and your calls to action — and ends with a one-page brief you can hand to any designer or developer (or to us).
What's Inside
- 11 focused, easy-to-follow sections
- Fill-in worksheets for every step
- A site-structure and page planner
- A content status tracker
- An SEO & discoverability basics checklist
- A complete pre-launch checklist
- A one-page website brief template
Need help implementing your plan?
- Get clarity on what your website should actually achieve
- Avoid costly rework and stalled projects
- Brief any designer with confidence
- Make sure your site is built to generate enquiries, not just look nice
- Save time and money before development begins
Who It's For
Small business owners planning a first websiteBusinesses redesigning an underperforming siteEntrepreneurs and startups getting onlineAnyone who wants to brief a designer properly