The Business Website Planning Checklist

The Business Website Planning Checklist

A good website starts long before any design or code. The businesses that end up with a site that actually works for them are usually the ones that planned it properly first. Use this free checklist to get clear on what you need before you build — whether you work with us, another team, or build it yourself.

1. Get Clear on the Goal

[ ] Define the single most important action you want visitors to take (call, book, buy, enquire)

[ ] Identify who your website is really for

[ ] Write down the top three questions customers always ask you

[ ] Decide how you will know the site is working (enquiries, calls, sales)

2. Plan Your Pages

[ ] Home — what you do and who it is for, at a glance

[ ] Services or products — clear explanations, not jargon

[ ] About — why customers should trust you

[ ] Contact — every realistic way to reach you

[ ] Proof — examples of work, or a clear explanation of your approach

3. Prepare Your Content

[ ] A short, clear description of your business

[ ] A description of each service or product

[ ] Real photos or professional visuals

[ ] Your logo and any brand colours

[ ] Correct contact details and business hours

4. Think About Trust

[ ] Make your contact information easy to find on every page

[ ] Show genuine examples of your work where possible

[ ] Keep messaging honest — no invented claims or statistics

[ ] Ensure the site looks consistent with your brand everywhere

5. Cover the Essentials

[ ] The site must work well on mobile phones

[ ] Pages should load quickly

[ ] Every button and link should do something useful

[ ] There should be an obvious next step on every page

6. Plan for After Launch

[ ] Decide who will keep the content up to date

[ ] Plan how you will drive visitors to the site

[ ] Set a reminder to review what is and is not working

---

Need help working through this?

If you would like a hand turning this checklist into a real website plan, that is exactly what a Click Salesman consultation is for. Bring your answers and we will help you determine the right approach for your business — no pressure, no jargon.